Last week I read an interesting article on Mediapost.com from Daniel Black entitled “You have an attention span of 8 seconds, more importantly so do your customers”. This got me thinking again how important content is in any Digital Signage network. In our business, we have access to a great deal of the latest cutting edge technology, and I’ll admit that there is always a degree of excitement when something new arrives. Yes, we’re geeks! It’s very easy in this situation to fo

Recently I attended a half day SEO and social networking masterclass hosted by a well respected digital marketing expert. The event was well attended and the speaker covered a huge amount during the three and a half hour session. I left the event full of good intentions to further develop the Freehand digital marketing toolkit, but the speaker made one comment that I take issue with. The topic ‘was how best to use video as part of an online marketing strategy’. Most marketers

At Freehand, we understand how good content is the key driver behind a meaningful ROI when using digital signage in any situation. During the last 10 years, digital signage has become a cost-effective alternative to traditional print, and as a result businesses of all sizes are looking to adopt this digital platform and maximize its potential. When used correctly, the result is a fantastically powerful (and flexible) means of communicating with the target audience. However in